Responsibilities

• To achieve recharge sales target within state/area:
• To ensure adequate availability of all recharge denominations in sub-CP and retail points.
• To ensure channel partners are making stock available and distributing to their network of sub-CPs and retailers.
• To achieve ERC, RCV and E-pin target in agreed ratios.
• Constantly identify opportunities for driving activation and recharge sales within territory.
• Achieve Share of Gross & Net Additions:
• Ensure full-fledged achievement of Gross Adds targets by driving market initiatives in assigned area.
• Effective management of direct activation teams and monitoring of CP bus activation activities.
• KYC Optimization at Trade level by ensuring adequate and functional deployment of KYC kits.
• Drive KYC inactivity to nil.
• Other initiatives to increase GAD including new site launch.
• Ensure activation of Quality GADs in assigned area.
• Develop and implement activities that will increase SONA in assigned area.
• Channel branding and visibility:
• Ensure appropriate and effective outlet branding is carried out in line with the “look of success” within the territory.
• Identify visibility opportunities for Airtel brand within the territory.
• To ensure ITP increases and gives impetus to iCMS and iRMS.
• Effective management of POS stock in warehouse to avoid damage, wastage and obsolete materials.
• Train Market Developers on POS deployment in line with “look of success”.
• BTS Management:
• Ensure constant CLS elimination.
• Develop subscriber acquisition and other marketing initiatives to drive revenue in CLS site locations.
• New Site Launch Plan and Distribution Preparedness.
• Effectively drive and manage target driven initiatives and projects.
• Industry Awareness/Competition Intelligence:
• To effectively report competitive activities within assigned territory and implement adequate counter initiatives.
• Track on-going initiatives in Market.
• To immediately address or escalate any unusual competitor activity and sale support that may be a threat to performance of the business.
• Distribution Infrastructure:
• To recruit appropriate number of Retailers- in line with scientific distribution requirements.
• Migrate all other retailers to become one stop shop.
• To identify and recruit suitable sub channel partners in territory for effective product re-distribution.
• Decrement:
• Implementation of customer driven activities (product launches, town storms etc.) in assigned area.
• Drive voice and data business performance implementation of revenue generating activities and initiatives in assigned territory.