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Digital Marketing Manager at AfriHealth Ltd (On-Site)

Full Time | Senior Role | Nigeria

Job Posting

Trendy Campus Job Post
  Staff Strength: 1 - 5 Staffs

Description

The Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote Afrihealth Limited and its products or services. This role requires an in-depth understanding of digital marketing strategies and channels, including SEO, social media, email marketing, and PPC.

The ideal candidate will have a proven track record of driving online engagement and sales growth.

Qualifications

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in digital marketing or a related role.
  • Proven experience in developing and executing digital marketing strategies.
  • Strong knowledge of SEO, SEM, PPC, email marketing, and social media platforms.
  • Proficiency in marketing analytics tools, such as Google Analytics, Google Ads, and social media insights.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Creative thinker with an eye for detail and design.

Responsibilities

  • Strategy Development: Develop and implement comprehensive digital marketing strategies to achieve business goals. Analyze market trends and competitor activities to identify opportunities and threats.
  • Campaign Management: Plan and execute digital marketing campaigns across various channels, including SEO, SEM, email, social media, and display advertising. Manage and optimize marketing campaigns to maximize ROI.
  • Content Management: Oversee the creation and publication of relevant, high-quality content for all digital channels. Collaborate with the content team to develop blog posts, whitepapers, case studies, and other marketing materials.
  • SEO and SEM: Optimize website content and structure for search engines to improve organic search rankings. Manage PPC campaigns, including keyword research, ad copy creation, and performance analysis.
  • Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement. Monitor social media trends and competitor activities.
  • Analytics and Reporting: Track and analyze website traffic, conversions, and other key metrics using tools like Google Analytics. Prepare detailed reports on campaign performance and provide actionable insights.
  • Budget Management: Develop and manage the digital marketing budget. Allocate resources effectively to maximize impact and efficiency.
  • Team Collaboration: Work closely with the sales, product, and customer service teams to ensure marketing efforts align with overall business objectives. Manage relationships with external agencies and vendors.

Benefits

  • Benefit will be made available at the point of qualification.
  • Method of Application
  • Send in your applications to careers@afri-health.com
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 Posted: 6/3/2024