Responsibilities

• Assist in the development and execution of marketing plans and campaigns to achieve business objectives and increase brand awareness.
• Create compelling content for various marketing channels, including social media, website, email campaigns, and print materials.
• Manage and grow our social media presence across platforms by creating, scheduling, and analyzing posts and interactions.
• Conduct market research to identify trends, competitors, and opportunities, and provide actionable insights to inform marketing strategies.
• Optimize website content for search engines (SEO) and manage online advertising campaigns (SEM) to drive traffic and conversions.
• Monitor and analyze the performance of marketing campaigns using tools like Google Analytics, and prepare regular reports on ROI and KPIs.
• Plan and coordinate marketing events, trade shows, and product launches to promote our brand and engage with customers.
• Work closely with the sales team, product development, and other departments to ensure consistent messaging and alignment with business goals.
• Develop and design marketing collaterals such as brochures, flyers, presentations, and other promotional materials to support sales and marketing efforts.
• Assist in managing the marketing budget, ensuring effective allocation of resources and adherence to financial constraints.