Responsibilities

• Sales and Distribution:
• Accountable for overall sales/business performance in the region by ensuring that sales team targets are met.
• Assist sales officers in regularly onboarding new partnership branches (LAPO &GROMMING), distributors, and dealers to increase the company’s market share.
• Ensure product availability in all locations and outlets by monitoring inventories and ensuring prompt delivery.
• Maintain a hitch-free delivery to the customers and sales team across various locations/outlets and strive to resolve complaints within 24 hours if they arise.
• Monitor stock levels of dealers, distributors, and partners for prompt replenishment, to avoid stock-outs.
• Carry out proper planning and coordination of all marketing events/promotions to create awareness, enhance sales volume and achieve desired results.
• Manage the company’s retail outlets and a direct sales team to drive sales output within the coverage region.
• Supported sell-out activities in specialized trade and dealer outlets.
• Monitoring and Supervision:
• Monitor and supervise the activities of all sales officers and Partnership sales officers.
• Analyze all sales reports and data by the sales officers to ascertain their authenticity, strengths, and weaknesses.
• Work with the NSM and management to create and establish well-researched processes, standard operations and policies in the sales department.
• Planning and Strategy:
• Develop and execute the marketing and sales plan, including sales targets and form strategic relationships with key customers, and stakeholders.
• Lead development and implementation of the Trade Marketing strategies to achieve defined business growth and objectives across all sales channels.
• Develop and execute marketing initiatives to promote the company’s offerings to its target market.
• Use market research capabilities to plan for and implement an appropriate approach based on the understanding of the organization's target market and competitors.
• Reporting :
• Ensure prompt submission of daily, weekly and monthly sales reports by all Sales officers and incorporate the same in the regional reports.
• Review each sales report submitted along defined metrics and advise management on best strategies and practices to ensure sales performance.
• Gather market intelligence and provide market insight to other Sales/Marketing teams and management to shape winning marketing programs and initiatives.
• Management
• Carry out daily, weekly, and monthly performance reviews of all sales team members in the region.
• Manage the company’s sales officers and the outlets (partnerships) to drive sales output.
• Motivate regional staff by leading through example, resolving conflicts, and driving business performance.
• Other Essential Duties :
• Identify the training needs of the sales officers and ensure timely and routine training exercises.
• Work closely with the management to drive pricing activity of all products in line with current economic realities.
• Drives available marketing resources and uses those resources appropriately and as needed.
• Drive improvement of customer satisfaction and solve elevated customer issues in relation to product.
• Recommends marketing process changes that will improve Organizational Productivity.
• Represent and promote the company’s image in the industry and Region.
• Maintain a hitch-free delivery to the customers within the region and strive to resolve complaints within 24 hours if they arise.
• Develop work plans for sales officers and Customer Relations Officers to deliver product line results; provide guidance and direction on problems and issues;
• delegates work assignments considering employee skills and development needs