Responsibilities

• Digital Marketing Strategy:
• Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
• Monitor and evaluate emerging digital marketing trends and technologies to ensure [Company Name] remains at the forefront of the industry.
• Campaign Management:
• Plan and execute multi-channel digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
• Manage the end-to-end process of campaign creation, from ideation to execution and post-campaign analysis.
• Content Creation and Management:
• Oversee the creation of engaging and relevant content for various digital platforms.
• Collaborate with the content team to ensure consistent brand messaging across all digital channels.
• SEO and SEM:
• Develop and manage SEO and SEM strategies to improve organic search rankings and drive paid search traffic.
• Conduct keyword research and optimize website content to improve search engine visibility.
• Analytics and Reporting:
• Utilize web analytics tools to measure and report on the performance of digital marketing campaigns.
• Provide actionable insights and recommendations based on data analysis to improve campaign effectiveness.
• Social Media Management:
• Develop and implement social media strategies to enhance brand presence and engage with the target audience.
• Monitor social media trends and competitor activity to identify opportunities for improvement.
• Budget Management:
• Manage the digital marketing budget, ensuring optimal allocation of resources to achieve marketing objectives.
• Track and report on spending, ensuring campaigns are delivered within budget.
• Team Leadership:
• Lead and mentor a team of digital marketing professionals, fostering a collaborative and high-performing work environment.
• Conduct performance reviews and provide ongoing feedback and development opportunities for team members.