Advanced Search

Social Media Manager at Busha Digital LTD (On-Site)

Full Time | Senior Role | Nigeria

Job Posting

Trendy Campus Job Post
  Staff Strength: 1 - 5 Staffs

Description

Join Busha as a Social Media Manager, where your knack for creativity, passion for digital transformation and a proven track record in social media management and innovation will help propel our company to new heights.

As the Social Media Manager at Busha, you’ll spearhead initiatives to enhance Busha’s online presence and brand perception through creative and innovative digital strategies, focusing on brand building and engagement.

You must have a deep understanding of social media trends, best practices, and analytics, ensuring that our brand presence is engaging, consistent, and driving measurable results.

Qualifications

  • 3-5 years of proven experience in social media management or digital marketing.
  • Strong understanding of all major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube) and their best practices.
  • Experience with social media management tools (Hootsuite, Buffer, Sprout Social, etc.) and analytics tools (Google Analytics, Facebook Insights, etc.).
  • Knowledge of paid social media advertising and optimization.
  • Excellent written and verbal communication skills, with a keen eye for detail and creativity.
  • Strong organizational skills and the ability to manage multiple tasks and campaigns simultaneously.
  • Ability to interpret data and analytics to inform content and strategy decisions.
  • Key Competencies:
  • Creativity: Ability to generate innovative content ideas that align with brand objectives.
  • Analytical Thinking: Proficiency in analyzing metrics and adjusting strategies based on performance.
  • Communication: Strong interpersonal skills to collaborate with cross-functional teams and engage with social media audiences.
  • Project Management: Skilled in managing multiple projects, deadlines, and social media channels effectively.
  • Adaptability: Stay current with changing social media trends and platform updates.
  • Additional Requirements:
  • Experience in community management and influencer outreach.
  • An interest in crypto.
  • Demonstrated success in collaborating with cross-functional teams.
  • A portfolio showcasing successful social media campaigns and their impact.
  • Expertise or above-average skill in analytics and reporting.
  • Strong project management skills.

Responsibilities

  • Social Media Strategy Planning
  • Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and conversions.
  • Set specific objectives, KPIs, and metrics to track performance and growth across all social platforms.
  • Research audience preferences and trends to optimize content and strategy for maximum engagement.
  • Plan and manage social media calendar aligned with marketing campaigns, launches, and events.
  • Content Creation and Curation
  • Create, curate, and manage high-quality, engaging content tailored to each social media platform (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
  • Work with internal creative teams, graphic designers, and videographers to ensure all content aligns with the brand voice, visual identity, and marketing goals.
  • Develop and maintain a content schedule for posting across platforms, ensuring consistency and quality.
  • Community Management
  • Engage with followers and respond to comments, messages, and mentions promptly and professionally.
  • Build relationships with key influencers, brand advocates, and followers to increase brand loyalty and advocacy.
  • Monitor and manage brand reputation through social listening to track sentiment and address any potential issues or crises.
  • Paid Social Media Campaigns
  • Plan, execute, and optimize paid social media campaigns to drive brand awareness, lead generation, and conversions.
  • Collaborate with the paid media team to create targeted ad campaigns, including audience segmentation, ad creatives, and budgeting.
  • Track and report on the performance of paid campaigns, adjusting strategies to maximize ROI.
  • Analytics and Reporting
  • Monitor, analyze, and report on key metrics (engagement, reach, impressions, conversions, etc.) for organic and paid social media efforts.
  • Use insights from social media analytics tools to refine strategies and content to improve overall performance.
  • Conduct competitor and market analysis to identify opportunities for growth and differentiation.
  • Collaboration and Cross-Functional Coordination
  • Work closely with brand marketing, PR, product, and customer service teams to ensure cohesive messaging and support for broader marketing initiatives.
  • Collaborate with other departments to share social media insights and leverage social channels for company-wide initiatives.

Benefits

  • Benefit will be made available at the point of qualification.
  • Method of Application
  • Interested and qualified? Go to Busha Digital LTD on busha.breezy.hr to apply
Easy Apply   
 Posted: 9/27/2024